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~person:"Arora, Neeraj"
~subject:"Einzelhandel"
~subject:"Markenführung"
~subject:"Marketing management"
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Einzelhandel
Markenführung
Marketing management
Brand management
3
Sales promotion
3
Verkaufsförderung
3
Cause-Related Marketing
2
Cause-related marketing
2
Advertising effects
1
Beziehungsmarketing
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consumer choice
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Arora, Neeraj
Kind, Hans Jarle
8
Foros, Øystein
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Malik, Garima
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Marshall, Greg W.
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Natter, Martin
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Rajagopal
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Henderson, Ty
;
Arora, Neeraj
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003982231
Saved in:
2
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
3
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
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