//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Arora, Neeraj"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"consumer choice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sales-promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marketing management
consumer choice
Brand management
3
Sales promotion
3
Verkaufsförderung
3
Cause-Related Marketing
2
Cause-related marketing
2
Advertising effects
1
Beziehungsmarketing
1
Category Management
1
Category management
1
ROI
1
Relationship marketing
1
Return on Investment
1
Return on investment
1
Werbewirkung
1
cause-related marketing
1
embedded premium
1
hierarchical Bayes
1
sales promotion
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Undetermined
1
Author
All
Arora, Neeraj
Jain, Amit
5
Malik, Garima
5
Malshe, Avinash
5
Johnston, Mark W.
4
Marshall, Greg W.
4
Churchill, Gilbert A.
3
Ford, Neil M.
3
Henderson, Ty
3
Moon, Sangkil
3
Sivakumaran, Bharadhwaj
3
Walker, Orville C.
3
Abril Barrie, Carmen
2
Amir, On
2
Avdulaj, Jonida
2
Capriello, Antonella
2
Chunawalla, S.A.
2
Donaldson, Bill
2
Goldsmith, Kelly
2
Gupta, Sachin
2
Hackley, Christopher E.
2
Heerde, Harald J. van
2
Huang, Rui
2
Hudson, Simon
2
Inderst, Roman
2
James, Jeffrey D.
2
Johnson, Jeff S.
2
Kalwani, Manohar U.
2
Kamakura, Wagner A.
2
Khatib, Jamal A. al-
2
Kuntner, Tobias
2
Ledolter, Johannes
2
Loureiro, Sandra Maria Correia
2
Mantrala, Murali K.
2
Marks, Robert E.
2
Mullin, Roddy
2
Pauwels, Koen
2
Pepels, Werner
2
Perloff, Jeffrey M.
2
Riboldazzi, Sabina
2
more ...
less ...
Published in...
All
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing Science
1
Source
All
ECONIS (ZBW)
3
RePEc
1
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Henderson, Ty
;
Arora, Neeraj
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003982231
Saved in:
2
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
3
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
4
Embedded Premium Promotion: Why It Works and How to Make It More Effective
Arora, Neeraj
;
Henderson, Ty
- In:
Marketing Science
26
(
2007
)
4
,
pp. 514-531
or service. We characterize EP as a
sales
promotion
strategy and juxtapose it with traditional approaches, such as …
Persistent link: https://www.econbiz.de/10008789780
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->