//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Arora, Neeraj"
~subject:"Markenführung"
~subject:"Marketing management"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sales-promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marketing management
Brand management
3
Sales promotion
3
Verkaufsförderung
3
Cause-Related Marketing
2
Cause-related marketing
2
Advertising effects
1
Beziehungsmarketing
1
Category Management
1
Category management
1
Relationship marketing
1
Return on Investment
1
Return on investment
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Arora, Neeraj
Jain, Amit
5
Malik, Garima
5
Malshe, Avinash
5
Sivakumaran, Bharadhwaj
3
Abril Barrie, Carmen
2
Avdulaj, Jonida
2
Henderson, Ty
2
James, Jeffrey D.
2
Johnson, Jeff S.
2
Khatib, Jamal A. al-
2
Loureiro, Sandra Maria Correia
2
Mantrala, Murali K.
2
Pauwels, Koen
2
Sinitsyn, Maxim
2
Abdullah, Kalthom
1
Abu Bakar bin Abdul Hamid
1
Adefulu, Adesoga
1
Aggarwal, Praveen
1
Agheshlouei, Hamed
1
Ahmad, Bilal
1
Ahn, Taesoo
1
Ahola, Eeva-Katri
1
Akbar, Muhammad Imad Ud Din
1
Akhmetshin, E. M.
1
Al-Habib, Mohammed
1
Alavi, Sascha
1
Almossawi, Mohammed M.
1
Amir, On
1
Amirkhanpour, Monaliz
1
Anand, Manoj
1
Anderson, Thomas M.
1
Andrew, Damon P. S.
1
Angowski, Marek
1
Arakal, Jeevan J.
1
Aribarg, Anocha
1
Arruda, William
1
Asif, Mirza Huzaifa
1
Assaf, A. Georges
1
Ataman, M. Berk
1
more ...
less ...
Published in...
All
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Henderson, Ty
;
Arora, Neeraj
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003982231
Saved in:
2
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
3
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->