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~person:"Arora, Taanika"
~person:"Bigné Alcañiz, J. Enrique"
~source:"econis"
~subject:"Werbung"
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Werbung
Internet marketing
19
Online-Marketing
19
Social Web
15
Social web
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Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
8
Viral marketing
8
Virales Marketing
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Werbewirkung
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Advertising
7
Eye-tracking
3
India
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Indien
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Online reviews
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Customer integration
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Holiday behaviour
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Indians
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Online retailing
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Online-Handel
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Social media
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Tourism marketing
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credibility
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entertainment
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informativeness
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interactivity
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social media
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Arora, Taanika
Bigné Alcañiz, J. Enrique
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Voorveld, Hilde
7
Calvano, Emilio
6
Cho, Chang-Hoan
6
Choi, Yung Kyun
6
Gordon, Brett R.
6
Kumar, Subodha
6
Rozendaal, Esther
6
Shin, Woochoel
6
Alleman, James H.
5
Athey, Susan
5
Balseiro, Santiago R.
5
Bellman, Steven
5
Campbell, Colin L.
5
Chintagunta, Pradeep K.
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Fridgeirsdottir, Kristin
5
Goldfarb, Avi
5
Kim, Jooyoung
5
King, Karen Whitehill
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Long, Fei
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Lu, Shijie
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International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of intelligent enterprise
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Vision : the journal of business perspective
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ECONIS (ZBW)
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1
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
2
Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
Saved in:
3
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
4
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
5
Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
6
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
7
Empirical study on perceived value and attitude of millennials towards social media advertising : a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
Saved in:
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