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~person:"Arslanagić-Kalajdžić, Maja"
~person:"Hollebeek, Linda D."
~person:"Jacob, Mishel Elizabeth"
~subject:"Digital goods"
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Arslanagić-Kalajdžić, Maja
Hollebeek, Linda D.
Jacob, Mishel Elizabeth
Albuquerque, Paulo
4
Anding, Markus
4
Chatow, Udi
4
Jamal, Zainab
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Chen, Kay-Yut
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Hess, Thomas
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Pavlidis, Polykarpos
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Colombo business journal : international journal of theory & practice
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European journal of marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth
;
Johnson, Johney
- In:
Colombo business journal : international journal of …
12
(
2021
)
2
,
pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
Saved in:
2
Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response
Filipovic, Jelena
;
Arslanagić-Kalajdžić, Maja
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2173-2198
Persistent link: https://www.econbiz.de/10014448334
Saved in:
3
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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