//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Asamoah, Emmanuel"
~person:"Badovick, Gordon J."
~person:"Kumar, V."
~subject:"Measurement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationspolitik im Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Measurement
Marketing management
40
Marketingmanagement
40
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
USA
7
United States
7
Marketing theory
6
Marketingtheorie
6
Messung
5
Brand management
3
Markenführung
3
Market research
3
Marketing
3
Marktforschung
3
Theorie
3
Theory
3
Advertising
2
B-to-B-Marketing
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Business-to-business marketing
2
Customer satisfaction
2
Direct marketing
2
Direktmarketing
2
Distribution channel
2
Emerging economies
2
Firm performance
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Kundenbindungsprogramm
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Loyalty program
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
4
German
1
Author
All
Asamoah, Emmanuel
Badovick, Gordon J.
Kumar, V.
Petersen, J. Andrew
3
Leone, Robert P.
2
Nair, Harikesh
2
Skobranek, Michaela
2
Abela, Andrew Victor
1
Acerbi, Carlo
1
Ambler, Tim
1
Arikan, Akin
1
Baehre, Sven
1
Barker, Ryan
1
Barnier, Virginie de
1
Barrio-García, Salvador del
1
Bauer, Ewald
1
Beatty, Sharon E.
1
Beinert, Markus
1
Blair, Margaret Henderson
1
Brown, James R.
1
Carlson, Brad D.
1
Carneiro, Jorge Manoel Teixeira
1
Chintagunta, Pradeep K.
1
Clark, Bruce
1
Clement, Michel
1
Cluley, Robert
1
Cumiskey, Kevin J.
1
Cuneo, Andres
1
Diller, Hermann
1
Domański, Roman
1
Dwyer, Paul
1
Eales, J. S.
1
Elliott, Richard
1
Esteves, Felipe
1
Feetham, Pamela M.
1
Fleming, Ann Daher
1
Foley, Linda M.
1
Frankwick, Gary L.
1
Gopalakrishna, Srinath
1
Gyepi-Garbrah, Theophilus Francis
1
more ...
less ...
Published in...
All
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing strategy organization and implementation
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
2
Towards a holistic internal market orientation measurement scale
Gyepi-Garbrah, Theophilus Francis
;
Asamoah, Emmanuel
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011300752
Saved in:
3
Shared organizational values : measurement and impact upon strategic marketing implementation
Badovick, Gordon J.
;
Beatty, Sharon E.
-
2009
Persistent link: https://www.econbiz.de/10003836638
Saved in:
4
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
5
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->