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~person:"Ashley, Christy"
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Ashley, Christy
Varki, Sajeev
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The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
Saved in:
2
The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
Sheinin, Daniel
;
Varki, Sajeev
;
Ashley, Christy
- In:
International journal of advertising : the quarterly …
40
(
2011
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009976474
Saved in:
3
The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
Sheinin, Daniel
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009265429
Saved in:
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