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~person:"Ashley, David"
~person:"Assaker, Guy"
~person:"Parasuraman, A."
~subject:"United States"
~type_genre:"Article in journal"
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Search: subject_exact:"Akzeptanz von technischen Innovationen"
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Innovation adoption
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Ashley, David
Assaker, Guy
Parasuraman, A.
Forsythe, Sandra
4
Morosan, Cristian
4
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3
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3
Changchit, Chuleeporn
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice : JMTP
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Journal of service research : JSR
1
Journal of vacation marketing
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ECONIS (ZBW)
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Social media continuation intention : a contrarian analysis
Hussein, Rania S.
;
Hassan, Salah S.
;
Ashley, David
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012515115
Saved in:
2
Consumer usage of online travel reviews : expanding the unified theory of acceptance and use of technology 2 model
Assaker, Guy
;
Hallak, Rob
;
El Haddad, Rania
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10012213300
Saved in:
3
An updated and streamlined technology readiness index : TRI 2.0
Parasuraman, A.
;
Colby, Charles L.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010483439
Saved in:
4
The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Lam, Shun Yin
;
Chiang, Jeongwen
;
Parasuraman, A.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003795381
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