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~person:"Aspara, Jaakko"
~subject:"Industrial buyer"
~subject:"Niedrigpreisstrategie"
~subject:"Schätzung"
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Industrial buyer
Niedrigpreisstrategie
Schätzung
Consumer behaviour
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Low-cost strategy
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Rabatt
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Sales promotion
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Verkaufsförderung
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Beziehungsmarketing
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Consumer
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Einzelhandel
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Einzelhandelspreis
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Lieferantenmanagement
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Peripheral cues
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Price discount
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Price promotion
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Relationship marketing
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Retail buyers
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Retail price
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Retail trade
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Supplier relationship management
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customer retention
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marketplace metacognition
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nonlinear effects
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price promotions
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relational price discounts
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Aspara, Jaakko
Aldy, Joseph E.
5
Houde, Sébastien
4
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Shy, Oz
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Journal of marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
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