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~person:"Aspara, Jaakko"
~subject:"Kundenbindungsprogramm"
~subject:"Preismanagement"
~subject:"USA"
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Kundenbindungsprogramm
Preismanagement
USA
Consumer behaviour
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Niedrigpreisstrategie
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Aspara, Jaakko
Rubinfeld, Daniel L.
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Journal of marketing
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Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
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