//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Assaf, A. Georges"
~person:"So, Kevin Kam Fung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
11
Markenimage
11
Beziehungsmarketing
7
Relationship marketing
7
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Brand loyalty
4
Customer satisfaction
4
Hotel industry
4
Hotellerie
4
Kundenzufriedenheit
4
Markentreue
3
Tourism marketing
3
Tourismusmarketing
3
Airline
2
Brand
2
Customer integration
2
Designation of origin
2
Destination management
2
Destinationsmanagement
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Herkunftsbezeichnung
2
Holiday behaviour
2
Kundenintegration
2
Markenartikel
2
Service quality
2
Services marketing
2
Urlaubsverhalten
2
brand loyalty
2
brand management
2
customer engagement
2
Age
1
Australia
1
Australien
1
Brand attractiveness
1
Brand distinctiveness
1
Brand identity
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Assaf, A. Georges
So, Kevin Kam Fung
Burmann, Christoph
83
Huber, Frank
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Bauer, Hans H.
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Schade, Michael
22
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Baumgarth, Carsten
18
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Veloutsou, Cleopatra
15
Völckner, Franziska
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
more ...
less ...
Published in...
All
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international marketing
1
Journal of service management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Toward a universal account of country-induced predispositions : integrative framework and measurement of country-of-origin images and country emotions
Kock, Florian
;
Josiassen, Alexander
;
Assaf, A. Georges
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012106865
Saved in:
2
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
3
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
4
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley Ann
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
5
The imagery-image duality model : an integrative review and advocating for improved delimitation of concepts
Josiassen, Alexander
;
Assaf, A. Georges
;
Woo, Linda
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
6
,
pp. 789-803
Persistent link: https://www.econbiz.de/10011513136
Saved in:
6
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley A.
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
7
Validating a structural model of destination image, satisfaction, and loyalty across gender and age : multigroup analysis with PLS-SEM
Assaker, Guy
;
Assaf, A. Georges
;
Assad, Tony
- In:
Tourism analysis : an interdisciplinary tourism & …
20
(
2015
)
6
,
pp. 577-591
Persistent link: https://www.econbiz.de/10011420908
Saved in:
8
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
9
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley A.
; …
- In:
International journal of hospitality management
34
(
2013
),
pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
Saved in:
10
A customer-based brand equity model for upscale hotels
Hsu, Cathy H. C.
;
Oh, Haemoon
;
Assaf, A. Georges
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10009491840
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->