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~person:"Astous, Alain d'"
~subject:"Celebrity endorsement"
~subject:"Sponsoring"
~subject:"Viral marketing"
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Celebrity endorsement
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Astous, Alain d'
Roy, Subhadip
14
Huber, Frank
8
Breuer, Christoph
7
Arora, Nilesh
6
Carrillat, François A.
6
Erfgen, Carsten
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Nufer, Gerd
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Usman, Osly
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Woisetschläger, David
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Huh, Jisu
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Pradhan, Debasis
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Reijmersdal, Eva A. van
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3
Bailey, Ainsworth Anthony
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Deitz, George D.
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European journal of marketing : EJM
2
Journal of advertising research
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
2
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
3
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
4
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
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