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~person:"Athanasula-Reppa, Anastasia"
~person:"Bueddefeld, Jill N. H."
~person:"Hughes, Tim"
~subject:"Services marketing"
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Services marketing
Service-Dominant Logic
9
Service-dominant logic
9
Customer integration
8
Kundenintegration
8
Betriebliche Wertschöpfung
7
Value creation
7
Marketing theory
5
Marketingtheorie
5
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4
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3
Ressourcenorientierter Ansatz
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service-dominant logic
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Beziehungsmarketing
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Self-service
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Supplier relationship management
2
resource integration
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B-to-B-Marketing
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Big event
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Brand management
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Business-to-business
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Business-to-business marketing
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Co-creation
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Dienstleistungsqualität
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Digitalisierung
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Digitization
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England
1
Event marketing
1
Event-Marketing
1
Events
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Festivals
1
Festivalscape
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Großveranstaltung
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Athanasula-Reppa, Anastasia
Bueddefeld, Jill N. H.
Hughes, Tim
Vargo, Stephen L.
8
Lusch, Robert F.
7
Edvardsson, Bo
4
Akaka, Melissa Archpru
3
Baglieri, Enzo
3
Furrer, Olivier
3
Alexander Joseph Ibnu Wibowo
2
Barile, Sergio
2
Chathoth, Prakash K.
2
Grönroos, Christian
2
Harrington, Robert J.
2
Mason, Chris
2
Tsiotsou, Rodoula H.
2
Aarikka-Stenroos, Leena
1
Abela, Andrew V.
1
Albinsson, Pia A.
1
Alford, John
1
Amelia, Novi
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Ang, Chinhui
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Anker, Thomas Boysen
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Arnould, Eric J.
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Bacile, Todd J.
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Baek, Wooyeul
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Baker, Jonathan J.
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Balaraman, Pravin
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Barrutia, José M.
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Birgelen, Marcel van
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Bloemer, Johanna M.
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
International journal of event and festival management
1
Journal of business-to-business marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
3
Service-dominant logic and the festival experience
Van Winkle, Christine M.
;
Bueddefeld, Jill N. H.
- In:
International journal of event and festival management
7
(
2016
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011630090
Saved in:
4
Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
Saved in:
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