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~person:"Atkinson, Lucy"
~person:"Peitz, Martin"
~subject:"Consumer behaviour"
~subject:"Vergleichende Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Vergleichende Werbung
Signalling
7
Theorie
6
Theory
6
Product quality
5
Produktqualität
5
Asymmetric information
4
Asymmetrische Information
4
Marketing cooperation
3
Marketingkooperation
3
Brand architecture
2
Brand image
2
Brand management
2
Konsumentenverhalten
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Markenarchitektur
2
Markenführung
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Markenimage
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Moral Hazard
2
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2
Product labelling
2
Warenkennzeichnung
2
Adverse Selektion
1
Adverse selection
1
Advertising
1
Barriers to entry
1
Brand
1
Branding
1
Certification intermediary
1
Comparative advertising
1
Confidence
1
Credibility
1
Duopol
1
Duopoly
1
Exclusive dealing
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Game theory
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Aufsatz in Zeitschrift
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Atkinson, Lucy
Peitz, Martin
Daughety, Andrew F.
3
Ordabayeva, Nailya
3
Bellezza, Silvia
2
Berger, Jonah
2
Chen, Xiayu
2
Chen, Yijuan
2
Dutta, Sujay
2
Hu, Xiangting
2
Hudson, John
2
Jiang, Baojun
2
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2
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2
Jones, Philip R.
2
Kim, Jeong-yoo
2
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2
Peinkofer, Simone T.
2
Reinganum, Jennifer Freidel
2
Sharma, Amit
2
Wang, Youwei
2
Wu, Yue
2
Acar, Oguz Ali
1
Agarwal, Sumit
1
Akçay, Yalçın
1
Al Deen Shah, Mohamed Moin
1
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Ang, Lawrence
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Armstrong Soule, Catherine A.
1
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1
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International journal of industrial organization
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
3
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Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Atkinson, Lucy
;
Rosenthal, Sonny
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10010344092
Saved in:
2
With a little help from my enemy : comparative advertising as a signal of quality
Barigozzi, Francesca
;
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of economics & management strategy : JEMS
18
(
2009
)
4
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10003905590
Saved in:
3
Informing consumers about their own preferences
Inderst, Roman
;
Peitz, Martin
- In:
International journal of industrial organization
30
(
2012
)
5
,
pp. 417-428
Persistent link: https://www.econbiz.de/10009658152
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