//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Atwal, Glyn"
~person:"Hennigs, Nadine"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premiumsegment"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
35
Luxusgüter
35
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
14
Markenführung
14
Brand image
9
Markenimage
9
Markenartikel
8
Brand
7
Marketing
7
China
5
India
5
Indien
5
Deutschland
4
Germany
4
Luxusgut
4
Marketing management
4
Marketingmanagement
4
Event marketing
3
Event-Marketing
3
Markenpolitik
3
Target group
3
Wein
3
Welt
3
Wine
3
World
3
Zielgruppe
3
Anti-consumption
2
Beziehungsmarketing
2
Brand hate
2
Consumer boycott
2
Customer value
2
Emerging economies
2
Innovation
2
Internet marketing
2
Konsumentenboykott
2
Kundenwert
2
Luxury
2
Online-Marketing
2
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
29
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
13
Book section
13
Aufsatzsammlung
3
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Handbook
1
Handbuch
1
Working Paper
1
more ...
less ...
Language
All
English
31
German
4
Author
All
Atwal, Glyn
Hennigs, Nadine
Phau, Ian
34
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
21
Donzé, Pierre-Yves
18
Jain, Sheetal
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Septianto, Felix
16
Shukla, Paurav
16
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Thaichon, Park
14
Brun, Alessandro
12
Guido, Gianluigi
12
Heine, Klaus
12
Klarmann, Christiane
12
Christodoulides, George
11
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Batat, Wided
10
Choi, Tsan-Ming
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Shahid, Shadma
9
Sung, Billy
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Jain, Varsha
8
König, Verena
8
more ...
less ...
Published in...
All
Luxury marketing : a challenge for theory and practice
6
The journal of brand management : an international journal
5
Strategic change
3
Psychology & marketing
2
SpringerLink / Bücher
2
The Oxford handbook of luxury business
2
Australasian marketing journal
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Qualitative market research : an international journal
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketing, Management
1
Springer eBook Collection / Business and Management
1
The journal of business strategy
1
The wine value chain in China : consumers, marketing and the wider world
1
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The chopsticks debacle : how brand hate flattened Dolce & Gabbana in China
Atwal, Glyn
;
Bryson, Douglas
;
Kaiser, Maya
- In:
The journal of business strategy
43
(
2022
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
Saved in:
2
Antecedents of intentions to crowdfund luxury brands and projects : evidence from French consumers
Bryson, Douglas
;
Atwal, Glyn
;
Crespi, Roberta
- In:
Strategic change
31
(
2022
)
5
,
pp. 497-503
Persistent link: https://www.econbiz.de/10013415701
Saved in:
3
Growing luxury brands through culture-driven innovation
Heine, Klaus
;
Atwal, Glyn
- In:
Strategic change
31
(
2022
)
5
,
pp. 533-543
Persistent link: https://www.econbiz.de/10013415706
Saved in:
4
Luxury in emerging markets : towards understanding new prestige brands in India
Atwal, Glyn
;
Bryson, Douglas
;
Kuehlwein, J. P.
- In:
The Oxford handbook of luxury business
,
(pp. 483-499)
.
2022
Persistent link: https://www.econbiz.de/10013273953
Saved in:
5
Luxury, entrepreneurship and innovation
Atwal, Glyn
;
Heine, Klaus
- In:
Strategic change
31
(
2022
)
3
,
pp. 273-274
Persistent link: https://www.econbiz.de/10013275768
Saved in:
6
Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India
Atwal, Glyn
;
Bryson, Douglas
;
Kuehlwein, JP
- In:
The Oxford handbook of luxury business
.
2020
Persistent link: https://www.econbiz.de/10013475597
Saved in:
7
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
8
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
9
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
10
Gift culture in China : consequences for the fine wine sector
Seidemann, Vera
;
Atwal, Glyn
;
Heine, Klaus
- In:
The wine value chain in China : consumers, marketing …
,
(pp. 47-61)
.
2017
Persistent link: https://www.econbiz.de/10011616060
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->