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~person:"Atwal, Glyn"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
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Search: subject:"Luxury goods"
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Luxury goods
8
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8
Brand management
7
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7
Markenführung
7
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4
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4
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Luxury
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1
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1
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Atwal, Glyn
Phau, Ian
26
Ko, Eunju
25
Kapferer, Jean-Noël
18
Valette-Florence, Pierre
17
Jain, Sheetal
16
Shukla, Paurav
16
Hyun, Sunghyup Sean
15
Seo, Yuri
14
Wiedmann, Klaus-Peter
14
Septianto, Felix
12
Nagasawa, Shin'ya
11
Amatulli, Cesare
10
Heine, Klaus
10
Christodoulides, George
9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Choi, Tsan-Ming
8
Guido, Gianluigi
8
Hennigs, Nadine
8
Jain, Varsha
8
Pitt, Leyland F.
8
Thaichon, Park
8
Aiello, Gaetano
7
Brun, Alessandro
7
Cervellon, Marie-Cécile
7
Chen, Annie Huiling
7
Dion, Delphine
7
Donzé, Pierre-Yves
7
Godey, Bruno
7
Klarmann, Christiane
7
Klaus, Philipp
7
Shen, Bin
7
Shimul, Anwar Sadat
7
Sung, Billy
7
Donvito, Raffaele
6
Eastman, Jacqueline Kilsheimer
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Strategic change
3
The journal of brand management : an international journal
2
Australasian marketing journal
1
Qualitative market research : an international journal
1
The journal of business strategy
1
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ECONIS (ZBW)
8
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1
The chopsticks debacle : how brand hate flattened Dolce & Gabbana in China
Atwal, Glyn
;
Bryson, Douglas
;
Kaiser, Maya
- In:
The journal of business strategy
43
(
2022
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
Saved in:
2
Antecedents of intentions to crowdfund luxury brands and projects : evidence from French consumers
Bryson, Douglas
;
Atwal, Glyn
;
Crespi, Roberta
- In:
Strategic change
31
(
2022
)
5
,
pp. 497-503
Persistent link: https://www.econbiz.de/10013415701
Saved in:
3
Growing luxury brands through culture-driven innovation
Heine, Klaus
;
Atwal, Glyn
- In:
Strategic change
31
(
2022
)
5
,
pp. 533-543
Persistent link: https://www.econbiz.de/10013415706
Saved in:
4
Luxury, entrepreneurship and innovation
Atwal, Glyn
;
Heine, Klaus
- In:
Strategic change
31
(
2022
)
3
,
pp. 273-274
Persistent link: https://www.econbiz.de/10013275768
Saved in:
5
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
6
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
7
Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
Bryson, Douglas
;
Atwal, Glyn
;
Hultén, Peter
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 393-405
Persistent link: https://www.econbiz.de/10010127852
Saved in:
8
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
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