//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Augusto, Mário Gomes"
~person:"Shuv-Ami, Avichai"
~subject:"Brand equity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Brand image
15
Brand management
15
Markenführung
15
Markenimage
15
Consumer behaviour
13
Konsumentenverhalten
13
Brand
10
Beziehungsmarketing
9
Markenartikel
9
Relationship marketing
9
Brand loyalty
4
Football
4
Fußball
4
Markentreue
4
Professional sports
4
Profisport
4
Sportmarketing
4
Sports marketing
4
Viral marketing
4
Virales Marketing
4
Customer satisfaction
3
Fans
3
Internet marketing
3
Kundenzufriedenheit
3
Online-Marketing
3
Social Web
3
Social web
3
Sport organization
3
Sportorganisation
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
brand loyalty
3
Ball game
2
Ballsport
2
Basketball
2
Brand attitude
2
Branding
2
Commitment
2
Consumer-brand identification
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Augusto, Mário Gomes
Shuv-Ami, Avichai
Guzman, Francisco
7
Gil Saura, Irene
6
Anselmsson, Johan
4
Christodoulides, George
4
Wong, IpKin Anthony
4
Anabila, Peter
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Dwivedi, Abhishek
3
Iglesias, Oriol
3
Keller, Kevin Lane
3
Lambkin, Mary
3
Liu, Chih-Hsing
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Oliveira, Marta Olivia Rovedder de
3
Rahman, Mahabubur
3
Silveira, Cleo Schmitt
3
Šerić, Maja
3
Abril Barrie, Carmen
2
Alcántara-Pilar, Juan Miguel
2
Andéhn, Mikael
2
Berenguer Contrí, Gloria
2
Bondesson, Niklas
2
Böger, Daniel
2
Chatzipanagiotou, Kalliopi
2
Decker, Reinhold
2
Desai, Kalpesh Kaushik
2
Divakaran, Pradeep Kumar Ponnamma
2
Dutta, Kamani
2
Farnham, Kevin
2
Filieri, Raffaele
2
Fuentes-Blasco, María
2
Gómez, Mar
2
Han, Sung Ho
2
Hanaysha, Jalal
2
He, Qiuqin
2
Heinberg, Martin
2
more ...
less ...
Published in...
All
EuroMed journal of business
1
International journal of organizational analysis
1
Journal of retailing and consumer services
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
1
The marketing review
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
2
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
3
Brand equity for football club organizations
Shuv-Ami, Avichai
- In:
International journal of organizational analysis
24
(
2016
)
4
,
pp. 706-724
Persistent link: https://www.econbiz.de/10011619198
Saved in:
4
A new market brand equity model (MBE)
Shuv-Ami, Avichai
- In:
EuroMed journal of business
11
(
2016
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10011609001
Saved in:
5
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
6
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->