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~person:"Aulōnitēs, Geōrgios I."
~person:"Kottikas, Konstantinos G."
~subject:"Marketing management"
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Marketing management
Marketingmanagement
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Strategisches Management
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Green marketing
2
Market-driving strategy
2
Marketing strategy
2
Umweltmanagement
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Interplay
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Managers
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Market change
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Market-driving strategy outcomes
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Marketing theory
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Marketingtheorie
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Middle management
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Middle-level employees
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Mittleres Management
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Personalmanagement
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Aulōnitēs, Geōrgios I.
Kottikas, Konstantinos G.
Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Kim, Sang Jin
3
Lim, Weng Marc
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Madhavaram, Sreedhar
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St. Davčik, Nebojša
3
Balmer, John M.T.
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Baumgarth, Carsten
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Boso, Nathaniel
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Brodie, Roderick J.
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Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
2
Felix, Reto
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Freytag, Per V.
2
Gierl, Heribert
2
Guo, Huiling
2
Gupta, Suraksha
2
Irún, Beatriz
2
Javalgi, Rajshekhar G.
2
Jenner, Thomas
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Jeon, Byung Joo
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Jones, Joseph
2
Jung, Hong Seob
2
Kadic-Maglajlic, Selma
2
Kim, Juran
2
Kottika, Efthymia
2
Krishen, Anjala S.
2
Lu, Wei
2
Malshe, Avinash
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Martin, Silvia L.
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Journal of business research : JBR
4
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Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
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2
Market-driving strategy and personnel attributes : top management versus middle management
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 529-540
Persistent link: https://www.econbiz.de/10012105192
Saved in:
3
The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
Saved in:
4
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
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