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~person:"Aula, Pekka"
~subject:"USA"
~subject:"Öffentlichkeitsarbeit"
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Aula, Pekka
Melewar, T. C.
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The reputable firm : how digitalization of communication is revolutionizing reputation management
Aula, Pekka
;
Heinonen, Jouni
-
2016
Persistent link: https://www.econbiz.de/10011377902
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The Reputable Firm : How Digitalization of Communication Is Revolutionizing Reputation Management
Aula, Pekka
-
2016
Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.
Persistent link: https://www.econbiz.de/10014017971
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Strategic reputation management : towards company of good
Aula, Pekka
;
Mantere, Saku
-
2008
Persistent link: https://www.econbiz.de/10003565019
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