//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Avery, Jill"
~person:"Woratschek, Herbert"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer loyalty"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Beziehungsmarketing
4
Relationship marketing
4
Customer retention
3
Kundenbindung
3
Markenführung
3
Brand communities
2
Consumer behaviour
2
Customer integration
2
Customer loyalty
2
Customer satisfaction
2
Konsumentenverhalten
2
Kundenintegration
2
Kundenzufriedenheit
2
Markenartikel
2
Marketing theory
2
Marketingtheorie
2
Social Web
2
Social web
2
Betriebliche Wertschöpfung
1
Brand
1
Brand image
1
Branded communities
1
Branding, co-creation
1
Consumer-brand identification
1
Customer value
1
Dienstleistungsqualität
1
Erfolgsfaktor
1
Ethiopia
1
Internet marketing
1
Kundenwert
1
Markenimage
1
Markentreue
1
Online-Marketing
1
Personality psychology
1
Persönlichkeitspsychologie
1
Service quality
1
Service-Dominant Logic
1
Service-dominant logic
1
Social media
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
3
Author
All
Avery, Jill
Woratschek, Herbert
Bagozzi, Richard P.
2
Bergami, Massimo
2
Fröhling, Renée
2
Kahn, Barbara E.
2
Morandin, Gabriele
2
Pedeliento, Giuseppe
2
Popp, Bastian
2
Tanford, Sarah
2
Tharik, Mohamed
2
AbuRaya, Rania
1
Adam, Nawal Abdalla
1
Adubah, Daniel Ato
1
Agarwal, Kirti
1
Ahearne, Michael
1
Ahmad, Bilal
1
Ahn, Jiseon
1
Ahn, Sun Joo
1
Akbar, Muhammad Imad Ud Din
1
Ali, Salah A.
1
Ambuli, T. V.
1
Ambuli, V.
1
Amoako, George Kofi
1
Anabila, Peter
1
Anber Abraheem Shlash Mohammad
1
Andarwati
1
Andreani, Fransisca
1
Arnold, Todd J.
1
Arora, Mehak
1
Aryeetey, Henry Okai
1
Assarzadegan, Parisa
1
Athanasopoulou, Pinelopi
1
Attar, Razaz Waheeb
1
Ayodele, Adeola A.
1
Bakshi, Madhupa
1
Bala, Renu
1
Baloglu, Seyhmus
1
Barbosa, Belem
1
Behi, Azza Temessek
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
1
Sport management review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
2
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
3
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->