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~person:"Avram, Gabriela"
~person:"Dogru, Tarik"
~person:"Krueger, Alan B."
~subject:"Brand management"
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Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
;
Dogru, Tarik
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
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