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~person:"Avram, Gabriela"
~person:"Jiang, Baojun"
~person:"Klimczuk, Andrzej"
~subject:"Consumer behaviour"
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Avram, Gabriela
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Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
2
Manufacturer's entry in the product-sharing market
Tian, Lin
;
Jiang, Baojun
;
Xu, Yifan
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
3
,
pp. 553-568
Persistent link: https://www.econbiz.de/10012547535
Saved in:
3
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
4
Effects of consumer-to-consumer product sharing on distribution channel
Tian, Lin
;
Jiang, Baojun
- In:
Production and operations management : the flagship …
27
(
2018
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10011970036
Saved in:
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