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~person:"Axelsson, Ann-Sofie"
~person:"Berthon, Pierre R."
~subject:"Internet marketing"
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Axelsson, Ann-Sofie
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How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
1
Journal of advertising research
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ECONIS (ZBW)
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Entrepreneurial exploitation of creative destruction and the ambiguity of knowledge in the emerging field of digital advertising
Broberg, Oskar
;
Axelsson, Ann-Sofie
;
Sjöblom, Gustav
- In:
How entrepreneurs do what they do : case studies in …
,
(pp. 105-118)
.
2012
Persistent link: https://www.econbiz.de/10009733106
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2
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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