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~person:"Azoulay, Audrey"
~person:"Burt, Steven"
~person:"Czellar, Sandor"
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Brand image
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Brand management ; Vol. 1
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Brand management ; Vol. 2
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International marketing ; Vol. 2
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Marketing-mix strategies - product strategy and promotion strategy
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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2
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
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3
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
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4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
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5
Brands without boundaries : the internationalisation of the designer retailer's brand
Moore, Christopher M.
;
Fernie, John
;
Burt, Steven
-
2008
Persistent link: https://www.econbiz.de/10003656314
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