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~person:"Bénetière, Jean"
~person:"Führer, Karl Christian"
~person:"Oba, Goro"
~subject:"Produktdifferenzierung"
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Produktdifferenzierung
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Bénetière, Jean
Führer, Karl Christian
Oba, Goro
Mangani, Andrea
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JMM : the international journal on media management
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Programming strategies of US-originated cable networks in Asian markets : descriptive study based on the product standardization and adaptation theory
Oba, Goro
- In:
JMM : the international journal on media management
11
(
2009
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10003832096
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