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~person:"Bühler, André"
~person:"Czech, Christian"
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Bühler, André
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Nufer, Gerd
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Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Guerilla-Marketing : wider die Werbe-Aversion
Czech, Christian
-
2011
-
1., Aufl.
Persistent link: https://www.econbiz.de/10008904280
Saved in:
2
Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 445-474)
.
2013
Persistent link: https://www.econbiz.de/10009704979
Saved in:
3
Guerilla-Marketing : wider die Werbe-Aversion
Czech, Christian
-
2011
Persistent link: https://www.econbiz.de/10009590499
Saved in:
4
Veranstaltungsmarketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Management und Marketing im Sport : …
,
(pp. 385-415)
.
2008
Persistent link: https://www.econbiz.de/10003752594
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