Guerilla-Marketing : wider die Werbe-Aversion
Christian Czech
| Year of publication: |
2011 ; 1., Aufl.
|
|---|---|
| Authors: | Czech, Christian |
| Publisher: |
Marburg : Tectum |
| Subject: | Marketingmanagement | Marketing management | Guerilla-Marketing | Guerilla marketing | Deutschland | Germany | Guerilla Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | 93 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 87 - 93 Erscheint: Februar 2011 |
| ISBN: | 978-3-8288-2570-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008904280