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~person:"Bühler, André"
~person:"Lindgreen, Adam"
~type_genre:"Case study"
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Sportmarketing
9
Sports marketing
9
Corporate Social Responsibility
5
Corporate social responsibility
5
Brand management
4
Definition
4
Markenführung
4
Professional sports
4
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4
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3
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3
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3
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3
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3
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Germany
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Relationship marketing
2
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2
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2
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Case study
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123
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123
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Collection of articles of several authors
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27
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German
11
English
11
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Bühler, André
Lindgreen, Adam
Schmid, Stefan
54
Smith, Alan D.
27
Bruhn, Manfred
21
Gassmann, Oliver
20
Gleich, Ronald
18
Zentes, Joachim
18
Nufer, Gerd
17
Siegfried, Patrick
16
Horváth, Péter
15
Willcocks, Leslie
15
Glowik, Mario
14
Herstatt, Cornelius
14
Schulze, Stephan
14
Wirtz, Bernd W.
14
Esch, Franz-Rudolf
13
Ghauri, Pervez N.
13
Hess, Thomas
13
Lacity, Mary Cecelia
13
Pan, Shan L.
13
Barmeyer, Christoph I.
12
Bieger, Thomas
12
Estrin, Saul
12
Foroudi, Pantea
12
Hommel, Michael
12
Meffert, Heribert
12
Töpfer, Armin
12
Whittington, Richard
12
Hefter, Katharina
11
Johnson, Gerry
11
Kotulla, Thomas
11
Krcmar, Helmut
11
McKelvey, Maureen D.
11
Möslein, Kathrin
11
Pechlaner, Harald
11
Reichwald, Ralf
11
Swoboda, Bernhard
11
Sydow, Jörg
11
Weber, Jürgen
11
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Published in...
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business ethics : JOBE
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
European journal of marketing : EJM
1
Journal of world business : JWB
1
Market orientation : transforming food and agribusiness around the customer
1
Memorable customer experiences : a research anthology
1
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Source
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ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding women's entrepreneurship in a gendered context : influences and restraints
Yousafzai, Shumaila
(
ed.
);
Fayolle, Alain
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012433887
Saved in:
2
Sustainable entrepreneurship : discovering, creating and seizing opportunities for blended value generation
Lindgreen, Adam
(
ed.
);
Maon, François
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011818049
Saved in:
3
Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 445-474)
.
2013
Persistent link: https://www.econbiz.de/10009704979
Saved in:
4
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
5
Legitimacy-seeking organizational strategies in controversial industries : a case study analysis and a bidimensional model
Reast, Jon
;
Maon, François
;
Lindgreen, Adam
;
Vanhamme, …
- In:
Journal of business ethics : JOBE
118
(
2013
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10010233762
Saved in:
6
Marktforschung im Sport
Bühler, André
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 65-92)
.
2013
Persistent link: https://www.econbiz.de/10009705023
Saved in:
7
Marktmanagement im Sport
Bühler, André
;
Schunk, Holger
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 117-146)
.
2013
Persistent link: https://www.econbiz.de/10009705021
Saved in:
8
Neuromarketing im Sport
Bühler, André
;
Häusel, Hans-Georg
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 417-444)
.
2013
Persistent link: https://www.econbiz.de/10009705010
Saved in:
9
Relationship Marketing im Sport
Bühler, André
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 353-382)
.
2013
Persistent link: https://www.econbiz.de/10009705012
Saved in:
10
The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
Saved in:
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