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~person:"Ba, Sulin"
~person:"Shrum, L. J."
~subject:"Internet marketing"
~subject:"United States"
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Internet marketing
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Ba, Sulin
Shrum, L. J.
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Journal of advertising : official publication of the American Academy of Advertising
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
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The effectiveness of online shopping characteristics and well-designed websites on satisfaction
Luo, Jifeng
;
Ba, Sulin
;
Zhang, Han
- In:
Management information systems : mis quarterly
36
(
2012
)
4
,
pp. 1131-1144
Persistent link: https://www.econbiz.de/10009680775
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2
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
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