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~person:"Baaken, Thomas"
~person:"Cova, Bernard"
~person:"Henneberg, Stephan"
~person:"Kumar, V."
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
46
Business-to-business marketing
46
Business network
16
Lieferantenmanagement
16
Supplier relationship management
16
Unternehmensnetzwerk
16
Beziehungsmarketing
10
Relationship marketing
10
Marketing management
8
Marketingmanagement
8
Customer value
6
Kundenwert
6
Organisationsstruktur
5
Organizational structure
5
Project management
4
Projektmanagement
4
Sensemaking approach
4
Sensemaking-Ansatz
4
Business-to-Business-Marketing
3
Firm performance
3
Großbritannien
3
Theorie
3
Theory
3
United Kingdom
3
Unternehmenserfolg
3
Beschaffung
2
Beschaffungsmarketing
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Brand management
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Bundling strategy
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Dynamic capabilities
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Germany
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German
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Baaken, Thomas
Cova, Bernard
Henneberg, Stephan
Kumar, V.
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Brennan, Ross
13
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Sridhar, Shrihari
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Ivens, Björn Sven
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
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Industrial marketing management : the international journal for industrial and high-tech firms
26
Technological economics
3
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
European management journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of marketing
1
Kompetenztransfer im Investitionsgütermarketing
1
Legends in marketing
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
The Oxford handbook of project management
1
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ECONIS (ZBW)
47
USB Cologne (EcoSocSci)
1
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48
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date (oldest first)
1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
Capabilities in business relationships and networks : research recommendations and directions
Forkmann, Sebastian
;
Henneberg, Stephan
;
Mitrega, Maciej
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 4-26
Persistent link: https://www.econbiz.de/10011942221
Saved in:
4
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
5
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
6
Relationship quality in business to business relationships : reviewing the current literatures and proposing a new measurement model
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephan
; …
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10011458441
Saved in:
7
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem
;
Najafi-Tavani, Zhaleh
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
Saved in:
8
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
9
An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
10
Service Infusion im Industriegütermarketing : Konzept, Wertschöpfung und Wirklichkeit
Ivens, Björn Sven
;
Henneberg, Stephan
;
Forkmann, Sebastian
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 267-282)
.
2014
Persistent link: https://www.econbiz.de/10010359506
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