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~person:"Baaken, Thomas"
~person:"Cova, Bernard"
~person:"Henneberg, Stephan"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
35
Business-to-business marketing
35
Business network
16
Unternehmensnetzwerk
16
Lieferantenmanagement
12
Supplier relationship management
12
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Organisationsstruktur
5
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5
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Baaken, Thomas
Cova, Bernard
Henneberg, Stephan
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Geiger, Ingmar
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Lindgreen, Adam
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Baumgarth, Carsten
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Jacob, Frank
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Kowalkowski, Christian
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Sharma, Arun
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Voeth, Markus
16
Hinterhuber, Andreas
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Ulaga, Wolfgang
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Schmitz, Christian
14
Grewal, Rajdeep
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Hofmaier, Richard
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Keränen, Joona
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Lilien, Gary L.
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Pepels, Werner
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Plinke, Wulff
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Weiber, Rolf
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Brennan, Ross
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Di Benedetto, C. Anthony
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Pförtsch, Waldemar A.
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Terho, Harri
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Agnihotri, Raj
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Ellis, Nick
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Kumar, V.
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Rangarajan, Deva
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Ahearne, Michael
10
Ehret, Michael
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
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Sridhar, Shrihari
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Industrial marketing management : the international journal for industrial and high-tech firms
23
Technological economics
3
Journal of marketing management : MM
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
European management journal
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Journal of business market management : jbm
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Kompetenztransfer im Investitionsgütermarketing
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Marketing intelligence & planning
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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The Oxford handbook of project management
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ECONIS (ZBW)
36
USB Cologne (EcoSocSci)
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1
Capabilities in business relationships and networks : research recommendations and directions
Forkmann, Sebastian
;
Henneberg, Stephan
;
Mitrega, Maciej
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 4-26
Persistent link: https://www.econbiz.de/10011942221
Saved in:
2
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
3
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem
;
Najafi-Tavani, Zhaleh
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
Saved in:
4
Relationship quality in business to business relationships : reviewing the current literatures and proposing a new measurement model
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephan
; …
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10011458441
Saved in:
5
An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
6
Service Infusion im Industriegütermarketing : Konzept, Wertschöpfung und Wirklichkeit
Ivens, Björn Sven
;
Henneberg, Stephan
;
Forkmann, Sebastian
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 267-282)
.
2014
Persistent link: https://www.econbiz.de/10010359506
Saved in:
7
Network dynamics in the UK pharmaceutical network : a network-as-practice perspective
Chakrabarti, Ronika
;
Ramos, Carla
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10009766120
Saved in:
8
Party time : recreation rituals in the world of B2B
Cayla, Julien
;
Cova, Bernard
;
Maltese, Lionel
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
Saved in:
9
Special issue: B2B service networks
Henneberg, Stephan
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 1-81
Persistent link: https://www.econbiz.de/10009734107
Saved in:
10
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
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