//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baaken, Thomas"
~person:"Cova, Bernard"
~person:"LaPlaca, Peter J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
26
Business-to-business marketing
26
Lieferantenmanagement
8
Supplier relationship management
8
Bibliometrics
6
Bibliometrie
6
Business network
5
Marketing management
5
Marketingmanagement
5
Unternehmensnetzwerk
5
Beziehungsmarketing
4
Marketing theory
4
Marketingtheorie
4
Project management
4
Projektmanagement
4
Relationship marketing
4
Theorie
4
Theory
4
Business-to-Business-Marketing
3
Organisationsstruktur
3
Organizational structure
3
Beschaffungsmarketing
2
Bundling strategy
2
Communication
2
Customer value
2
Deutschland
2
Germany
2
Industrial marketing
2
Kommunikation
2
Kundenwert
2
Leistungsbündel
2
Market research
2
Marketing
2
Marktforschung
2
Sensemaking approach
2
Sensemaking-Ansatz
2
USA
2
United States
2
1936-2006
1
Aufsatzsammlung
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
23
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Festschrift
4
Aufsatz im Buch
3
Aufsatzsammlung
3
Book section
3
Collection of articles of several authors
3
Sammelwerk
3
more ...
less ...
Language
All
English
22
German
6
Author
All
Baaken, Thomas
Cova, Bernard
LaPlaca, Peter J.
Kleinaltenkamp, Michael
55
Backhaus, Klaus
37
Homburg, Christian
26
Johnston, Wesley J.
23
Svensson, Göran
22
Naudé, Peter
21
Baumgarth, Carsten
20
Henneberg, Stephan
20
Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
17
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Lilien, Gary L.
14
Schmitz, Christian
14
Brennan, Ross
13
Hofmaier, Richard
13
Keränen, Joona
13
Kumar, V.
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Binckebanck, Lars
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Ivens, Björn Sven
11
Rangarajan, Deva
11
Woodside, Arch G.
11
Ehret, Michael
10
Klarmann, Martin
10
La Rocca, Antonella
10
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business-to-business marketing
5
Technological economics
3
Journal of marketing management : MM
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
European management journal
1
Kompetenztransfer im Investitionsgütermarketing
1
Psychology & marketing
1
The Oxford handbook of project management
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
28
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
2
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
3
Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
Saved in:
4
Inspiring future generations of industrial marketing scholars
Keränen, Joona
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 127-128
Persistent link: https://www.econbiz.de/10011822585
Saved in:
5
B2B : a paradigm shift from economic exchange to behavioral theory : a quest for better explanations and predictions
LaPlaca, Peter J.
;
Silva, Rui Vinhas da
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011458429
Saved in:
6
Development of B2B marketing theory
Hadjikhani, Amjad
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
Saved in:
7
Party time : recreation rituals in the world of B2B
Cayla, Julien
;
Cova, Bernard
;
Maltese, Lionel
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
Saved in:
8
Emotionen im B-to-B-Marketing
Baaken, Thomas
;
Korff, Nisha
;
Zech, Thorsten
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 303-321)
.
2012
Persistent link: https://www.econbiz.de/10009665592
Saved in:
9
Business-to-Business
-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Baaken, Thomas
(
ed.
)
-
2012
-
2., völlig neu bearb. und wesentlich erw. Aufl.
Persistent link: https://www.econbiz.de/10009666109
Saved in:
10
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->