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~person:"Babakus, Emin"
~subject:"Brand management"
~subject:"Customer loyalty"
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Brand management
Customer loyalty
Beziehungsmarketing
2
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2
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1
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Babakus, Emin
Rennhak, Carsten
10
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7
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6
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5
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4
Bell, Chip R.
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Review of managerial science : RMS
1
The journal of consumer marketing
1
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ECONIS (ZBW)
2
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Convenient = competitive? : how Brick-and-Mortar retailers can cope with online competition
Sen, Sandipan
;
Alexandrov, Aliosha
;
Jha, Subhash
; …
- In:
Review of managerial science : RMS
17
(
2023
)
5
,
pp. 1615-1643
Persistent link: https://www.econbiz.de/10014335404
Saved in:
2
Correlates of customer loyalty to financial institutions : a case study
Yavas, Ugur
;
Babakus, Emin
;
Deitz, George D.
;
Jha, Subhash
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 218-227
Persistent link: https://www.econbiz.de/10010395516
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