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~person:"Backhaus, Klaus"
~person:"Di Benedetto, C. Anthony"
~person:"Hartley, Steven W."
~subject:"Betriebswirtschaftslehre"
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Betriebswirtschaftslehre
Marketing management
66
Marketingmanagement
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Backhaus, Klaus
Di Benedetto, C. Anthony
Hartley, Steven W.
Kotler, Philip
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Bruhn, Manfred
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Berndt, Ralph
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
3
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
4
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
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