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~person:"Backhaus, Klaus"
~person:"Schewe, Charles D."
~subject:"United States"
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Backhaus, Klaus
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McGraw-Hill series in marketing
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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Entwicklungspfade im Investitionsgütermarketing
Backhaus, Klaus
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 33-62)
.
1997
Persistent link: https://www.econbiz.de/10001298625
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Marketing
Schewe, Charles D.
;
Smith, Reuben M.
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1983
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2. ed
Persistent link: https://www.econbiz.de/10000051781
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Marketing : concepts and applications
Schewe, Charles D.
;
Smith, Reuben M.
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1980
-
Internat. student ed
Persistent link: https://www.econbiz.de/10000559217
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