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~person:"Backhaus, Klaus"
~type_genre:"Article in journal"
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Search: subject:"Marke"
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8
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Backhaus, Klaus
Melewar, T. C.
60
Merrilees, Bill
37
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Phau, Ian
32
Balmer, John M. T.
27
Romaniuk, Jenni
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Baumgarth, Carsten
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Ko, Eunju
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24
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24
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24
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24
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23
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23
Pitt, Leyland F.
23
Sarkar, Abhigyan
23
Casidy, Riza
22
Foroudi, Pantea
22
Naudé, Peter
22
Sattler, Henrik
22
Veloutsou, Cleopatra
22
Japutra, Arnold
21
Dawes, John
20
Hollebeek, Linda D.
20
Khan, Imran
20
King, Ceridwyn
20
Kumar, V.
20
Paul, Justin
20
Rahman, Zillur
20
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19
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19
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19
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19
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Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Electronic markets : the international journal on networked business
1
Journal of business-to-business marketing
1
Journal of the Academy of Marketing Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
8
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1
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
2
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
3
Themenheft: Business-to-Business Marketing
Backhaus, Klaus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009382937
Saved in:
4
The structure and evolution of business-to-business marketing : a citation and co-citation analysis
Backhaus, Klaus
;
Lügger, Kai
;
Koch, Matthias
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 940-951
Persistent link: https://www.econbiz.de/10009349098
Saved in:
5
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
6
Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data
Backhaus, Klaus
;
Becker, Jörg
;
Beverungen, Daniel
; …
- In:
Electronic markets : the international journal on …
20
(
2010
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10003977233
Saved in:
7
Die Triade als Absatzmarkt des deutschen Maschinenbaus
Backhaus, Klaus
- In:
Die Betriebswirtschaft : DBW
54
(
1994
)
2
,
pp. 175-192
Persistent link: https://www.econbiz.de/10001159739
Saved in:
8
Investitionsgüter-Marketing : theorieloses Konzept mit Allgemeinheitsanspruch?
Backhaus, Klaus
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
44
(
1992
)
9
,
pp. 771-791
Persistent link: https://www.econbiz.de/10001131274
Saved in:
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