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~person:"Badgaiyan, Anant Jyoti"
~source:"econis"
~subject:"Personality psychology"
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Personality psychology
Consumer behaviour
3
Emotion
3
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Persönlichkeitspsychologie
3
Impulsive buying behaviour
2
Impulsive buying tendency
2
Brand
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Brand image
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Brand management
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Brand personality
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Brand personality dimensions
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Consumer behavior
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Culture
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Impulsive buying
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India
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Indien
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Kaufentscheidung
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Markenartikel
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Messung
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Personality
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Personality traits
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Badgaiyan, Anant Jyoti
Dufwenberg, Martin
9
Battigalli, Pierpaolo
8
Septianto, Felix
6
Smith, Alec
6
Williams, Patti
6
Bagozzi, Richard P.
5
Schils, Trudie
5
Wehner, Caroline
5
Arnold, Rolf
4
Coleman, Nicole Verrochi
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Lindebaum, Dirk
4
Orth, Ulrich R.
4
Siddiqui, Danish Ahmed
4
Stephen, Andrew T.
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Usman, Osly
4
Ashkanasy, Neal M.
3
Cardon, Melissa S.
3
Coneus, Katja
3
Faullant, Rita
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Groth, Markus
3
Hogg, Margaret K.
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Humphrey, Ronald H.
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Ilies, Remus
3
Kets de Vries, Manfred F. R.
3
Koopman, Joel
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Laucht, Manfred
3
Menges, Jochen
3
Pham, Michel T.
3
Prati, Alberto
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Senik-Leygonie, Claudia
3
Sofi, Shakeel Ahmad
3
Tang, Pok Man
3
Verma, Anshul
3
Yam, Kai Chi
3
Ahluwalia, Rohini
2
Ahn, Jiseon
2
Altinay, Levent
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Anasori, Elham
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IIMB management review
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti
;
Dixit, Saumya
;
Verma, Anshul
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
Saved in:
2
Impulsive buying tendency : measuring important relationships with a new perspective and an indigenous scale
Badgaiyan, Anant Jyoti
;
Verma, Anshul
;
Dixit, Saumya
- In:
IIMB management review
28
(
2016
)
4
,
pp. 186-199
Persistent link: https://www.econbiz.de/10011868746
Saved in:
3
Intrinsic factors affecting impulsive buying behaviour : evidence from India
Badgaiyan, Anant Jyoti
;
Verma, Anshul
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 537-549
Persistent link: https://www.econbiz.de/10010388538
Saved in:
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