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~person:"Bae, Mikyeung"
~person:"Eisenberg, Diana"
~subject:"Consumer behaviour"
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Consumer behaviour
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Bae, Mikyeung
Eisenberg, Diana
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
2
The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
Saved in:
3
Wofür, wie viel, an wen? : die nutzenoptimale Spende aus Konsumentensicht ; eine conjointanalytische Studie
Huber, Frank
;
Meyer, Frederik
;
Vetter, Vanessa
; …
-
2008
Persistent link: https://www.econbiz.de/10003741856
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