//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baetzgen, Andreas"
~person:"Faseur, Tine"
~person:"Pelsmacker, Patrick de"
~subject:"Werbeplanung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbeplanung
Advertising effects
63
Werbewirkung
63
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
21
Werbung
21
Belgien
16
Belgium
16
Brand management
16
Markenführung
16
Product Placement
15
Product placement
15
Brand image
10
Fernsehwerbung
10
Markenimage
10
Television advertising
10
Emotion
9
Internet marketing
7
Online-Marketing
7
Zielgruppe
7
Advertising planning
6
Psychology of advertising
6
Target group
6
Werbepsychologie
6
Brand
5
Brand placement
5
Computerspiel
5
Markenartikel
5
Video game
5
Children
4
Fernsehprogramm
4
Kinder
4
Marketing management
4
Marketingmanagement
4
Persuasion knowledge
4
Television programme
4
Advertising media
3
Bibliometrics
3
Bibliometrie
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Baetzgen, Andreas
Faseur, Tine
Pelsmacker, Patrick de
Fuchs, Wolfgang
7
King, Stephen
7
Unger, Fritz
7
Brunner, Christian Boris
6
Esch, Franz-Rudolf
4
Gierl, Heribert
4
Tellis, Gerard J.
4
Galeotti, Andrea
3
Gelbrich, Katja
3
Gordon, Brett R.
3
Hartmann, Wesley R.
3
Schröder, Eva-Maria
3
Steffenhagen, Hartwig
3
Thomas, Wolfgang
3
Aaker, Jennifer
2
Allard, M. June
2
Ambler, Tim
2
Bhatnagar, Namita
2
Chang, Chun-tuan
2
Cheong, Yunjae
2
Dahlén, Micael
2
Dens, Nathalie
2
Dreisbach, Jan
2
Geuens, Maggie
2
Huber, Frank
2
Kastner, Sonja
2
Kim, Kihan
2
Kind, Urs
2
Konstantoulaki, Kleopatra
2
Kostopoulos, Ioannis
2
Martin, Brett A. S.
2
McKay-Nesbitt, Jane
2
Menon, Satya
2
Mogilner, Cassie
2
Moraga-González, José L.
2
Naik, Prasad A.
2
Okazaki, Shintaro
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
3
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
4
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
5
Mit mehr Sinn zu mehr Wort
Baetzgen, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003674488
Saved in:
6
Kontextbasierte Markenkommunikation : ein handlungstheoretischer Planungsansatz
Baetzgen, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003439067
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->