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~person:"Baidya, Mahir Kumar"
~person:"T'kindt, Vincent"
~subject:"Brand"
~type:"article"
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Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar
;
Ghose, Kamal
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10003901778
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