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~person:"Baier, Daniel"
~subject:"Internet marketing"
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Internet marketing
Innovation adoption
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Innovationsakzeptanz
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Virtual reality
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Virtuelle Realität
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Augmented reality
3
Consumer behaviour
3
Konsumentenverhalten
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Online retailing
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Online-Handel
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Technology acceptance model (TAM)
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E-commerce
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Electronic Commerce
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Mobile Anwendung
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Mobile application
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Aesthetic quality
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Augmented reality (AR)
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Consumer behavior
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Data Mining
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Data mining
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Decision
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Decision-making
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E-tailing
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Entscheidung
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Innovation
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Interactivity
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Lead-usership
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Marker-based
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Markerless
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Media industries
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Media innovations
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Mediensektor
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Online reviews
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Online-Marketing
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Partial least sqaures (PLS)
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Scan function
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Technology acceptance
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Text mining
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Unified theory of acceptance and use of technology 2
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Virtual mirror
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Baier, Daniel
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Journal of retailing and consumer services
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Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra
;
Schreiber, Stefanie
;
Baier, Daniel
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
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