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~person:"Baik, Alicia"
~source:"econis"
~subject:"Werbeträger"
~subject:"Zielgruppe"
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Werbeträger
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Advertising planning
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Bertrand competition
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Consumer surplus
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Baik, Alicia
Pepels, Werner
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ECONIS (ZBW)
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1
Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
-
2015
Persistent link: https://www.econbiz.de/10010509496
Saved in:
2
Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
- In:
Games and economic behavior
92
(
2015
),
pp. 53-73
Persistent link: https://www.econbiz.de/10011385939
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