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~person:"Baker, Bradley J."
~person:"Fink, Janet S."
~subject:"Consumer behaviour"
~subject:"Persönlichkeitspsychologie"
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Consumer behaviour
Persönlichkeitspsychologie
Athletes
9
Sportler
9
Brand management
4
Frauen
4
Konsumentenverhalten
4
Markenführung
4
Women
4
Brand image
3
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3
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Baker, Bradley J.
Fink, Janet S.
Ko, Yong Jae
10
Lee, Joon Sung
7
Kunkel, Thilo
6
Dee, Thomas S.
4
Doyle, Jason P.
4
Sato, Shintaro
4
Su, Yiran
4
Torgler, Benno
4
Arai, Akiko
3
Connaughton, Daniel P.
3
Hill, Brad
3
Kim, Daehwan
3
Maennig, Wolfgang
3
Mueller, Steffen Q.
3
Raggiotto, Francesco
3
Schmidt, Sascha Leonard
3
Schreyer, Dominik
3
Biscaia, Rui
2
Brandes, Leif
2
Breuer, Christoph
2
Brison, Natasha
2
Carlson, Brad D.
2
Chang, Yonghwan
2
Doyle, Jason
2
Felbert, Aaron von
2
Geyer, Hannah
2
Harrison, C. Keith
2
Hoegele, Daniel
2
Jain, Varsha
2
Jang, Wonseok
2
Kaplanidou, Kyriaki
2
Koo, Jakeun
2
Kuckertz, Andreas
2
Kwak, Dae Hee
2
Larkin, Benjamin
2
Lee, Jeoung Hak
2
Lobpries, Jami
2
Mitsis, Ann
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European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
3
Female athletes, women's sport, and the sport media commercial complex : have we really "come a long way, baby"?
Fink, Janet S.
- In:
Sport management review
18
(
2015
)
3
,
pp. 331-342
Persistent link: https://www.econbiz.de/10011381858
Saved in:
4
Patriotism, national athlets and intention to purchase international sports products
Rocha, Claudio M.
;
Fink, Janet S.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
Saved in:
5
The freedom to choose : elite female athletes' preferred representations within endorsement opportunities
Fink, Janet S.
;
Kane, Mary Jo
;
LaVoi, Nicole M.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010371636
Saved in:
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