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~person:"Baker, Scott R."
~person:"Link, Jörg"
~person:"Lübke, Karsten"
~person:"Svendsen, Gunnvald B."
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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European journal of marketing : EJM
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ECONIS (ZBW)
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Churn Management - Herausforderungen für den Handel
Papenhoff, Heike
;
Lübke, Karsten
- In:
Effektives Customer Relationship Management : …
,
(pp. 161-170)
.
2017
Persistent link: https://www.econbiz.de/10011599191
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The effect of brand on churn in the telecommunications sector
Svendsen, Gunnvald B.
;
Prebensen, Nina K.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1177-1189
Persistent link: https://www.econbiz.de/10009786598
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