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~person:"Balázs, Gyenge"
~person:"Ferguson, Shelagh"
~person:"Schroeder, Jonathan E."
~subject:"Kino"
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Kino
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consumer behavior
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movie consumption
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SocioEconomic challenges : SEC
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Service marketing analysis of movies as unique service-products
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
4
(
2020
)
2
,
pp. 44-55
Persistent link: https://www.econbiz.de/10012295272
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Advertising in the environment of movies : a literature study
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
3
(
2019
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
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