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~person:"Balaji, M. S."
~person:"Bang, Nguyen"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
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Konsumentenverhalten
Markenartikel
Beziehungsmarketing
42
Relationship marketing
42
Consumer behaviour
31
Customer satisfaction
20
Kundenzufriedenheit
20
Dienstleistungsqualität
15
Service quality
15
Brand management
8
Markenführung
8
Brand image
7
Confidence
7
Einzelhandel
7
Markenimage
7
Retail trade
7
Vertrauen
7
Beschwerdemanagement
5
Brand
5
Complaint management
5
Lieferantenmanagement
5
Supplier relationship management
5
Gerechtigkeit
4
Justice
4
Online retailing
4
Online-Handel
4
Satisfaction
4
Social Web
4
Social web
4
Trust
4
Arbeitszufriedenheit
3
Customer integration
3
E-commerce
3
Electronic Commerce
3
Interaction quality
3
Internet marketing
3
Job satisfaction
3
Kundenintegration
3
Marketing management
3
Marketingmanagement
3
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31
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31
Aufsatz in Zeitschrift
31
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English
31
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Balaji, M. S.
Bang, Nguyen
Han, Heesup
40
Hollebeek, Linda D.
30
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Huber, Frank
23
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Herrmann, Andreas
16
Khan, Imran
16
Mittal, Vikas
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Quach, Sara
14
Rahman, Zillur
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Das, Gopal
13
Evanschitzky, Heiner
13
Fetscherin, Marc
13
Fournier, Susan
13
Gustafsson, Anders
13
Malthouse, Edward C.
13
McDonald, Heath
13
Schramm-Klein, Hanna
13
Tanford, Sarah
13
Aksoy, Lerzan
12
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Journal of business research : JBR
7
The marketing review
3
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
The service industries journal
2
Asia-Pacific journal of business administration
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of market research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of consumer marketing
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
31
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
3
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
4
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
5
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
7
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
8
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
9
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
10
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
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