//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balaji, M. S."
~person:"Bilgihan, Anil"
~person:"Kawakami, Tomoko"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virales Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
24
Virales Marketing
24
Consumer behaviour
16
Konsumentenverhalten
16
Customer satisfaction
11
Kundenzufriedenheit
11
Internet marketing
8
Online-Marketing
8
Dienstleistungsqualität
6
Service quality
6
Beziehungsmarketing
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
Social Web
5
Social web
5
Innovation adoption
4
Innovationsakzeptanz
4
Japan
4
Service failure
4
Beschwerdemanagement
3
Brand image
3
Complaint management
3
Confidence
3
Data Mining
3
Data mining
3
Markenimage
3
Online reviews
3
Personalisierung
3
Personalization
3
Vertrauen
3
Word-of-mouth
3
Arbeitszufriedenheit
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Experiment
2
Home video product
2
Hotel industry
2
Hotellerie
2
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Balaji, M. S.
Bilgihan, Anil
Kawakami, Tomoko
Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Groeger, Lars
8
Gu, Bin
8
Hu, Nan
8
Jayawardhena, Chanaka
8
more ...
less ...
Published in...
All
Journal of business research : JBR
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Tourism management : research, policies, practice
3
International journal of contemporary hospitality management
2
Journal of hospitality marketing & management
2
European journal of marketing : EJM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of hospitality management
1
Journal of internet commerce
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of vacation marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
A holistic assessment of eWOM management effectiveness with agent-based modeling
Zhang, Ye
;
Gao, Jie
;
Bilgihan, Anil
;
Lorenz, Melanie
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 785-827
Persistent link: https://www.econbiz.de/10013546082
Saved in:
3
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
4
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
5
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
6
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
7
Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran
;
Luo, Zhenpeng
;
Bilgihan, Anil
;
Okumus, Fevzi
- In:
Journal of vacation marketing
27
(
2021
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
Saved in:
8
Helpful or harmful? : a double-edged sword of emoticons in online review helpfulness
Huang, Guei-Hua
;
Chang, Chun-Tuan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012297565
Saved in:
9
Travel posts on WeChat moments : a model for eWOM effectiveness
Jiang, Yangyang
;
Rao, Yong
;
Balaji, M. S.
;
Xu, Dan Xian
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012438087
Saved in:
10
An investigation on online reviews in sharing economy driven hospitality platforms : a viewpoint of trust
Cheng, Xusen
;
Fu, Shixuan
;
Sun, Jianshan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 366-377
Persistent link: https://www.econbiz.de/10011987944
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->