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~person:"Balaji, M. S."
~person:"Dawes, John"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
46
Beziehungsmarketing
33
Relationship marketing
33
Brand management
27
Markenführung
27
Brand
22
Markenartikel
22
Brand image
17
Markenimage
17
Customer satisfaction
16
Kundenzufriedenheit
16
Dienstleistungsqualität
14
Service quality
14
Brand loyalty
10
Markentreue
8
Beschwerdemanagement
6
Complaint management
6
Lieferantenmanagement
6
Supplier relationship management
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Handelsmarke
5
Marketing management
5
Marketingmanagement
5
Store brand
5
Viral marketing
5
Virales Marketing
5
Confidence
4
Großbritannien
4
India
4
Indien
4
Personality psychology
4
Persönlichkeitspsychologie
4
Preismanagement
4
Pricing strategy
4
Service failure
4
United Kingdom
4
Vertrauen
4
Advertising effects
3
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Undetermined
23
Free
13
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Article
34
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Aufsatzsammlung
1
Language
All
English
46
Author
All
Balaji, M. S.
Dawes, John
Han, Heesup
64
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
39
Phau, Ian
39
Hollebeek, Linda D.
35
Huber, Frank
35
Bang, Nguyen
34
Bauer, Hans H.
33
Kumar, V.
33
Verhoef, Peter C.
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Swoboda, Bernhard
30
Herrmann, Andreas
28
Melewar, T. C.
28
Sarkar, Abhigyan
28
Septianto, Felix
27
Gierl, Heribert
26
Walsh, Gianfranco
25
Prentice, Catherine
24
Rahman, Zillur
24
Usman, Osly
24
Homburg, Christian
23
Pelsmacker, Patrick de
23
Vrontis, Demetris
23
Bagozzi, Richard P.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Grewal, Dhruv
21
MacInnis, Deborah J.
21
Wong, IpKin Anthony
21
Guzman, Francisco
20
Jang, Soocheong
20
Keller, Kevin Lane
20
Khan, Imran
20
Miao, Li
20
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Published in...
All
Journal of business research : JBR
11
Australasian marketing journal
3
European journal of marketing : EJM
3
Journal of retailing and consumer services
3
International journal of hospitality management
1
International journal of market research
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Marketing Research (USA) summer 2009
1
Psychology & marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The marketing review
1
The service industries journal
1
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ECONIS (ZBW)
46
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1
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10
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46
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date (oldest first)
1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Three Discussion Points on the Route to Brand Growth : Acquiring More Buyers vs. Higher Loyalty, Brand Positioning, and Building Brand Equity
Dawes, John
-
2017
This paper examines three important issues in brand
management
– the route to brand growth, the idea that brands should …
Persistent link: https://www.econbiz.de/10012947029
Saved in:
3
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
4
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
5
How psychological and contextual factors contribute to travelers' propensity to choose green hotels?
Yadav, Rambalak
;
Balaji, M. S.
;
Jebarajakirthy, Charles
- In:
International journal of hospitality management
77
(
2019
),
pp. 385-395
Persistent link: https://www.econbiz.de/10011988659
Saved in:
6
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
7
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
8
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
9
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
10
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
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