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~person:"Balaji, M. S."
~person:"Fetscherin, Marc"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Konsumentenverhalten
Markenimage
Beziehungsmarketing
34
Relationship marketing
34
Consumer behaviour
26
Brand management
16
Markenführung
16
Brand
14
Markenartikel
14
Customer satisfaction
12
Dienstleistungsqualität
12
Kundenzufriedenheit
12
Service quality
12
Brand image
11
Beschwerdemanagement
6
Complaint management
6
Viral marketing
5
Virales Marketing
5
Lieferantenmanagement
4
Supplier relationship management
4
Arbeitszufriedenheit
3
Brand hate
3
Brand loyalty
3
Brand relationships
3
Confidence
3
Emotion
3
India
3
Indien
3
Interaction quality
3
Job satisfaction
3
Markentreue
3
Satisfaction
3
Service failure
3
Vertrauen
3
Advertising effects
2
Arbeitsverhalten
2
Brand love
2
Brand relationship
2
Brand retaliation
2
Communication
2
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Article
24
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26
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26
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2
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2
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English
26
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Balaji, M. S.
Fetscherin, Marc
Han, Heesup
41
Hollebeek, Linda D.
30
Mattila, Anna S.
29
Verhoef, Peter C.
28
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Gil Saura, Irene
20
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Usman, Osly
17
Ahn, Jiseon
16
Herrmann, Andreas
16
Hyun, Sunghyup Sean
16
Khan, Imran
16
Kumar, Vikas
16
Wong, IpKin Anthony
16
Grewal, Dhruv
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Neslin, Scott A.
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Foscht, Thomas
14
Quach, Sara
14
Rahman, Zillur
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Bauer, Hans H.
13
Das, Gopal
13
Evanschitzky, Heiner
13
Gustafsson, Anders
13
McDonald, Heath
13
Roy, Sanjit
13
Schramm-Klein, Hanna
13
Sreejesh, S.
13
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Journal of business research : JBR
8
The journal of product & brand management
4
The journal of brand management : an international journal
3
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of consumer marketing
1
The service industries journal
1
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ECONIS (ZBW)
26
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
3
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
4
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
5
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
6
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
9
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
10
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
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