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~person:"Balaji, M. S."
~person:"Herrmann, Andreas"
~person:"Wangenheim, Florian von"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
93
Relationship marketing
93
Consumer behaviour
44
Theorie
28
Theory
28
Deutschland
27
Germany
27
Dienstleistungsqualität
17
Service quality
17
Customer satisfaction
13
Kundenzufriedenheit
13
Lieferantenmanagement
9
Market research
9
Marktforschung
9
Product management
9
Produktmanagement
9
Supplier relationship management
9
Product quality
8
Produktqualität
8
Bank marketing
5
Bankmarketing
5
Beschwerdemanagement
5
Brand management
5
Complaint management
5
Customer value
5
Financial services
5
Finanzdienstleistung
5
Kundenwert
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Automotive market
4
Brand image
4
Communication
4
Confidence
4
E-commerce
4
Electronic Commerce
4
Estimation
4
Kfz-Markt
4
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Article
32
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12
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30
Aufsatz in Zeitschrift
30
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6
Working Paper
6
Graue Literatur
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Non-commercial literature
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Collection of articles of several authors
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Sammelwerk
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English
34
German
10
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Balaji, M. S.
Herrmann, Andreas
Wangenheim, Florian von
Han, Heesup
40
Hollebeek, Linda D.
30
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Huber, Frank
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wong, IpKin Anthony
15
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Das, Gopal
13
Evanschitzky, Heiner
13
Gustafsson, Anders
13
McDonald, Heath
13
Rahman, Zillur
13
Schramm-Klein, Hanna
13
Tanford, Sarah
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
Blut, Markus
12
Fetscherin, Marc
12
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Journal of business research : JBR
7
Working paper / International University in Germany, School of Business Administration
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Journal of service research : JSR
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The service industries journal
1
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ECONIS (ZBW)
44
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
3
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
4
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
5
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
6
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
7
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
8
The effect of a service provider’s competitive market position on churn among flat-rate customers
Moser, Sabine
;
Schumann, Jan Hendrik
;
Wangenheim, …
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011916513
Saved in:
9
Trends in the behavioral sources of customer profitability and the role of flat-rate pricing
Frank, Felix Maximilian
-
2012
Persistent link: https://www.econbiz.de/10009740151
Saved in:
10
Essays on consumer behavior in the financial services industry and beyond : a multinational, cross-industry perspective on consumer-company relationships
Rüfenacht, Matthias
-
2017
Persistent link: https://www.econbiz.de/10011981801
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